Guiding women in tech to forge their own paths

We help you get your finances in order so you can get back to making an impact

There are currently a limited number of openings for new clients

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NAMED TO INVESTOPEDIA’S 100 TOP FINANCIAL ADVISORS OF 2022

The Investopedia 100 recognizes financial advisors who demonstrate an industry-leading ability to reach large and diverse audiences, and use their influence to foster financial education in the communities that need it most.

Take control of your finances

Xena Financial Planning is a fiduciary, which means we always put your best interests first. We are a fee-only advisory firm and never sell products or receive commissions. We always operate with the utmost integrity and work hard to earn your trust.

We focus on women and members of the LGBTQ+ community who are in the tech industry and receive equity compensation, typically in the early to mid-career stages. We especially love to work with people who are passionate about giving back to their communities and care about the future of our planet. We work together to navigate all that life is throwing at you, from managing your company benefits to setting up a structured charitable giving plan. Spend more time doing what you love and less time worrying about your finances with a strong and dynamic financial plan in place.


"Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning."

Gloria Steinem 

How we can work together

Ongoing Financial Planning

An ongoing working relationship means you aren’t overwhelmed by a “one-off” hundred-page financial plan, and allows us to calibrate the plan as your life inevitably changes.  We work best with clients who are curious and want to be engaged in the planning process and who are seeking a long-term, collaborative relationship.

Danika Waddell, CFP®
(she/her)

Founder and Lead financial planner of Xena Financial Planning

Danika founded Xena Financial Planning in 2020 to better serve the needs of women working in the tech industry. She’s passionate about helping her clients create their most fulfilling lives, supported by a strong financial foundation.

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