Guiding Women to Forge
Their Own Paths
Xena Financial Planning is a fiduciary, which basically means I put your best interests first. I am a fee-only advisor and never sell products or receive commissions. I always operate with the utmost integrity and work hard to earn your trust in me.
I use various tech tools to enhance and streamline the overall client experience. I expect my clients to be relatively comfortable using video-conferencing software (i.e. Zoom) and logging in to online systems. Note that I take cybersecurity extremely seriously. Please ask for more detail on how your information is kept safe.
I treat my clients with dignity and respect and, in turn, I expect the same from you. I practice deep listening and strive to honor your life experiences. I’m committed to having long-lasting, healthy relationships with all my clients.
Above all, I encourage clients to be true to themselves. If your inner dream is to quit your job and travel the world (I’ve done just that), Iet’s find a way to make it happen! I want to have real conversations about what you want in life and I would never recommend doing something that makes you miserable just for the money.
I welcome clients of all backgrounds, and strive to make financial planning more accessible to groups of people who have typically been underserved by the financial planning profession, particularly Black and Brown Americans. I am also a strong advocate of the LGBTQ community and work with clients of any gender identity or sexual orientation. Within the industry, I am always seeking ways to amplify the voices of women and people of color, who continue to be woefully underrepresented in financial planning.
I am based in Seattle but the practice is 100% virtual.
I work with clients all over the United States to provide fee-only advice.
I’ve been prepping to be a financial planner my whole life.
From early on, I would sit down with my dad and a stack of bills once per month. I would write out all the checks (he signed them) and then balance his checkbook. I loved being involved in the process and seeing where our family’s money went. Even more, I appreciated my dad’s willingness to “pull back the curtain” and give me a front row seat into how our budget worked. I am a firm believer in removing the stigma we have around money conversations, even with our closest family and friends.
I went on to get a BA in Mathematics but had no idea how I planned to use it. I spent roughly 15 years after college in various accounting roles, slowly working my way up to be a Controller. I loved the order and problem solving, but there was virtually no human interaction and I was increasingly bored with helping the company bottom line. Finally, in 2012, after much research and consideration, I decided to pursue the CFP® designation and change careers. At long last, in my late 30s, I found my passion; putting together the problem-solving and technical side with client relationships and interpersonal dynamics. I find the work deeply satisfying.
In 2020, I founded Xena Financial Planning. While I enjoyed the role at my prior firm, I felt called to be bold and create something from the ground up. Starting my own practice allows me to be more nimble and innovative, while specializing in a particular niche. Women are so often left out of the conversation when it comes to their finances and investing. I have many years of experience with equity compensation: going back to my husband’s years of working at Amazon.com in the early 2000s, when I first learned about RSUs and had to figure out what the heck to do with them. Since becoming a CFP®, I’ve worked with clients at many of the big tech companies and know my way around ISOs, NQSOs and ESPP. As a small business owner, I resonate with the challenges that many of my clients face- including setting up the appropriate retirement plan and managing cash flow.
While originally from Western New York, I’ve lived in Seattle for 20 years. Along with my husband, our chaotic household includes our two daughters plus two cats and a puppy. We’re huge travelers and are happiest when we’re planning our next overseas adventure. In 2019, we had a grand European vacation which included 6 countries in 16 days, even driving to Spain for lunch one afternoon. Current trips are on hiatus, but we also love being in the mountains (skiing, running) and throwing a frisbee.