When should I exercise my stock options?

I wish I knew how to negotiate my salary and equity compensation

i want to make a difference in my community

I need a strategy for managing my RSU income

How do we go about merging our finances?

i want my investments to align with my values

my company is going public- help!

i need help staying on track to meet my goals

I'm burnt out on tech. can i afford to take a sabbatical?

Ongoing Financial Planning



  • Together, we work to co-create strategies to help you navigate your financial life, from managing your company stock to setting up a structured charitable giving plan. Spend more time doing what you love and less time worrying about your finances with a strong and dynamic financial plan in place.
  • We serve as an accountability partner to make sure you take the necessary steps; whether that means updating the withholding rate on your vesting RSUs together or help with rolling over an old 401(k).
  • Our highly responsive team is available to you throughout the year.

meeting structure - foundational stage

Discovery Meeting
We do a deep dive into your current situation, talk about goals and concerns, and learn about your unique needs and objectives. We learn about your history with money and how that's shaped your views today.
Cash Flow & Values
We review cash flow to get insight into how much your lifestyle costs and make adjustments to savings, if needed. We discuss what's truly important to you in order to have a clear vision of where you're headed.
Scenario Planning
We present a high-level financial plan and also introduce you to the financial planning software. The software is a collaborative tool that we use together to evaluate the feasibility of your goals.
Investments & Equity Compensation
The final meeting in our initial series focuses on investments and a strategy for your equity compensation. If we are not managing your assets, we will provide detailed recommendations for the portfolio.
Insurance & Estate Planning
We review all insurance coverages to make sure you are adequately protected. We also help you begin the estate planning process to document your wishes.

Ongoing Meeting Structure

Annual Renewal Meeting
  • Update goals, action items, and projections
  • Review and update fee schedule
  • Cash flow & savings review
  • Review prior year taxes & W-4 withholding
  • Estate plan review/check-in (beneficiaries, will, and other documents.)
  • Charitable giving strategy
Mid-Year Meeting
  • Check-in on goal progress
  • Student loans/education funding
  • Employee benefits/open enrollment
  • Insurance review (life, disability, etc.)
  • Rebalance investment accounts
  • Equity comp review
  • End-of-year tax planning review

Flat, Annual Fee

Starts at $8,000 for individuals
$10,000 for Couples

The fee is based on the complexity of your situation. Investment management is included up to a certain account value (see chart below). 

Upon commencement of the engagement, $1,000/$1,500 (for an individual/couple) is due up front, and the remainder of the fee will be prorated and paid quarterly in arrears.

Note: the minimum fee is based on the prevailing hourly rate of $400 (with no account management). If we spend less than the requisite number of hours per year, the fee will be adjusted down. We revisit the fee each year. 



Baseline Fee
Account Management by Xena FP
First $800,000 covered by baseline fee.
First $1,000,000 covered by baseline fee.

Account Management Fees

Fee for management of assets above threshold ($800,000) but below $1,000,000
Fee for management of assets above $1,000,000

Do you have a lot on your plate?

Let us help you make sense of it all